The Turover Straus Group Inc

The TSG Market Research Program

focus group

Organizations in the area can partner with us to help in our research. Organizations encourage their members to register for the program. When a member from the organization participates in a research project a donation is made to the organization. no organization is too small or too large for our program.

If you live in the Springfield, MO area, we welcome you to become a member of our consumer research panel. Many consumers find research participation to be enjoyable and rewarding. Share your opinions to make a difference in the lives of others like you!

Join now … Share your opinions and receive money!

Join Our Database

What is marketing research?

“Marketing research is a legitimate and scientific process of acquiring data and opinions from the public. Researchers seek to determine the public’s opinion regarding products, issues, political candidates, and other topics. Such information is used to develop new products, improve services, influence policy, and is used by health care providers, the government, airlines, private businesses and others. The survey research process is key to improving or maintaining the quality of life.

Survey research provides the goods and services that you want. Since researchers cannot interview everyone, you may represent thousands of people like yourself that have similar opinions and preferences. This is your chance to be heard. Researchers are trained to listen to the voice of the respondent.”
(www.youropinioncounts.org, 2007)

All activities are strictly for research purposes and sales are never involved.

* Share your opinions with the people who have the power to make changes.
* Influence new product development.
* Improve existing products and services.
* Guide public policy.

What can I expect?

Organizations

Once you register we will provide you with a flyer you can pass out to your members. Encourage your members to join our database. The more members you have registered the more chance to earn money.

When we start scheduling for our focus group sessions, we will contact you so you can let your members know. This will give you another opportunity to encourage registration. Focus group participants are pulled from the members that are registered in our database.

If any of your members participate in our research you will receive a check from us within two weeks of the completion of the project.

Participants

When you fill out the registration form and/ or survey, we will ask you for personal demographic and usage information, as well as career or job status. This information is used to target individuals for an opinion research study. All personal information is obtained only for the purpose of selecting you for possible participation; this information is NOT shared with others outside the research community.

Members of our database are periodically contacted to determine if they meet the criteria set for participation in a specific research study. Those meeting the criteria are invited to participate in a study held at our facility. Participants receive money when they fulfill their participation requirements, typically before they leave our facility.

Our Privacy Policy

Information collected is solely used for research purposes, not for solicitation or sales. We will never sell or disclose your name or personally identifiable information to another party without your consent. Individual information, including email addresses, will be kept strictly confidential.